"Dead. than. cool. was built on a foundation of principles: Streetwear and couture can co-exist, as can familiarity and innovation. Intention, dedication, and heart are prerequisites of our designs.Quality is a necessity, Individuality is of essence.
Reimagined, reinvented, revolutionized. Designed in Los Angeles The Dead.Than.Cool. Way." - Dead. Than. Cool.
Streetwear with a rock influence best describes the aesthetic of Dead. Than. Cool. The LA based brand incorporates smart details like frayed hems and oversized pockets to add a touch of originality to every day pieces.
Why we curated the brand: Interesting design details, quality construction, LA Based